The St. James Member app
It is an exclusive, members-only application designed to streamline the reservation management of activities at The St. James Sports Center. It enhances the user experience by providing convenient features for members, their families, and guests.
Strivers App
It is a comprehensive fitness application designed to meet the diverse needs of individuals at various fitness levels. It offers personalized and effective fitness solutions, promoting a holistic approach to health and well-being.
Product Design Lead
As the Product Design Lead for the Strivers app and the TJS Member app, I spearheaded the design strategy and execution for both projects, ensuring a user-centric approach and high-quality user experience.
If you want to know more about my prresponsibilities go to the end of the page.
Strivers Application Overview
· Program Diversity: A wide range of fitness programs for different levels and goals.
· Workout Diversity: Tailored exercises based on user preferences.
· Week Tracking: Monitor weekly progress.
· Program and Exercise Suggestions: Personalized recommendations.
· Personalized Digital Coaching: Expert guidance from real trainers.
· User-Centric Approach: Inclusive and motivating environment.
· Future Vision: Commitment to innovation and community building.
User Personas
Athletes: Seeking advanced training and performance optimization.
Busy Professionals/Parents: Looking for efficient workouts and flexibility.
Youth Athletes and Families: Enhancing skills with expert guidance and flexible schedules.
Trainers: Utilizing the app to manage workout content, track client progress, and provide personalized training plans, while balancing the challenges of content creation and client engagement.
User Journey
Registration and Profile Setup: Users create an account and set up their fitness profiles, including their fitness levels, goals, and preferences.
Program and Workout Selection: Users browse and select from a wide array of fitness programs and workouts tailored to their specific objectives and preferences.
Week Tracking and Goal Setting: Users set weekly goals for training time and hydration, with personalized calculations based on their profiles.
Personalized Coaching: Users receive guidance from real trainers, benefiting from expert advice and personalized workout plans.
Progress Monitoring: Users track their progress with detailed weekly and daily metrics, adjusting their goals and routines as needed to stay on track.
Social Sharing: Users share their achievements and progress on social media, engaging with the community and encouraging others to join or compete.
Challenges and Solutions
Challenge: Integrating personalized coaching.
Solution: Developed a dynamic suggestion system based on user data.
Challenge: Maintaining user engagement.
Solution: Incorporated week tracking and motivational insights.
Unique Selling Points
› Personalized digital coaching with real trainers.
› Dynamic program and exercise suggestions.
› Comprehensive tracking and progress monitoring.
Visual Design
› User-friendly interface with clear navigation.
› Intuitive layout for easy access to key features.
› Screenshots showcasing key functionalities.
Results and Feedback
› Positive user feedback on personalized coaching.
› High engagement rates with week tracking feature.
› Continuous improvement based on user suggestions.
Conclusion
Strivers successfully provides a personalized fitness journey for users, combining technology and expert guidance. The app has significantly impacted users' fitness routines, promoting a healthier lifestyle.
Application Overview
· Reserve Activities: Book sports spaces for private sessions and classes.
· Enroll in Sports Programs: Sign up for various sports programs.
· Check-in to the Club: Streamlined check-in process.
· Order Food: Place food orders directly through the app.
· Childcare: Access childcare services.
· Digital Concierge: Assistance and information about the club.
· Club Maps: Detailed maps of sports center locations.
User Personas
Members: Looking to streamline reservations and club access.
Families: Seeking convenient access to activities and childcare services.
Guests: Enjoying the facilities and services with ease.
User Journey
Registration and Profile Setup: Members create an account and add family members or guests, ensuring a personalized and inclusive experience.
Activity Reservation: Members book sports spaces for private sessions, enroll in classes with specialized trainers, and sign up for various sports programs tailored to their interests and skill levels.
Check-in and Access: Members use the app for a hassle-free check-in process, streamlining their entry to the club.
Ordering Food: Members place Vim & Victor orders online, enhancing their dining experience at the sports center with convenient and efficient service.
Using Childcare Services: Members access and manage childcare services, ensuring a family-friendly environment and peace of mind during their activities.
Digital Concierge: Members utilize the digital concierge feature for assistance and information about The St. James clubs, receiving personalized support and enhancing their overall experience.
Challenges and Solutions
Challenge: Ensuring seamless reservation management.
Solution: Developed a user-friendly booking system with real-time updates.
Challenge: Integrating diverse features in one app.
Solution: Created a cohesive interface with intuitive navigation and link integrations to Strivers.
Unique Selling Points
› Comprehensive management of club activities and services.
› Exclusive features like digital concierge and detailed club maps.
› Enhanced user experience with easy booking and check-in processes.
Visual Design
› Elegant and functional design for seamless user interaction.
› Clear layout with accessible features.
› Screenshots of key functionalities and user flows.
Results and Feedback
› High member satisfaction with streamlined reservations.
› Increased usage of childcare and food ordering features.
› Continuous enhancement based on member feedback.
Conclusion
The TJS Member app has significantly improved the member experience at The St. James, offering a convenient and comprehensive tool for managing club activities and services. It has enhanced member engagement and satisfaction.
My key responsibilities included:
Design Strategy and Vision
• Defined the design vision aligned with business goals and user needs.
• Developed comprehensive design guidelines and frameworks.
User Research and Persona Development
• Conducted user research to understand target audiences.
• Created detailed user personas to guide design decisions.
Interaction and Visual Design
• Crafted intuitive and engaging user interfaces.
• Ensured consistency in visual design across all screens and components.
Prototyping and Usability Testing
• Developed high-fidelity prototypes for key user flows.
• Conducted usability testing to gather feedback and iterate on designs.
Collaboration and Communication
• Collaborated closely with cross-functional teams, including developers, product managers, and stakeholders.
• Communicated design rationale and decisions effectively to ensure alignment.
Content Management and UX Writing
• Oversaw content creation and management for both apps.
• Ensured clear and concise UX writing to enhance user understanding and engagement.
Feature Enhancement and Innovation
• Identified opportunities for feature enhancements based on user feedback and industry trends.
• Led the design of innovative features, such as personalized coaching for Strivers and digital concierge for the TJS Member app.
Mentorship and Leadership
• Guided and mentored junior designers, fostering a collaborative and creative environment.
• Led design review sessions to ensure quality and consistency across the design team.
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I am available for new projects!
Contact me through escribe@uxcreativity.com
You are always welcome to visit my portfolio and learn more about me.
© Copyright Jorge Alberto Aragón Sánchez
All graphic elements are used just for design concepts.
All graphic elements are used just for design concepts.